The Uncertainty Mindset 2019-2020

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#33: Preference uncertainty

Vaughn Tan2nd January 2021 at 6:12pm

This issue is about the range of situations in which we don't have certainty about what we want and how we value it—situations of preference uncertainty—and how such situations complicate decision-making and thus strategy.

I use a cartoonishly oversimplified set of scenarios (some involving 🍏s and 🍐s, others involving more conventional widgets) to illustrate how preference uncertainty can arise from:

  1. Uncertainty in the ordering of a preference set, and
  2. Uncertainty in the composition of a preference set.

You can find it here: #33: Preference uncertainty