This issue is about how to design conferences and gatherings that are really interesting and generative instead of the usual humdrum bullshit.
The real virtue of a gathering is not the ostensible reason it is convened (e.g. "learn about the latest in advertising technology" or "come see the most advanced consumer electronics")—instead, it is that the gathering creates an excuse for a crowd to temporarily assemble in the same space around shared interests. In doing so it enriches that particular space and time in opportunities for meeting other people with shared or complementary interests. Most gatherings fail to recognise this and are programmed in ways that thwart this potential.
A truly great gathering is built by having the discipline to leave enough open-endedness in it by avoiding overprogramming, and investing effort and resources in forming unexpected connections between people and ideas.
So, four principles:
You can find it here: #14: A time and place for everything